How It Works and Other Stuff
All new projects starts with a conversation. We’ll chat about what your goals are for the project, your timeline, your budget, and your expectations. Afterwards, you’ll get a price, a contract, and a schedule — all three will be honored. Like everything else, my goal is to keep it as simple as possible.
How many comps (versions of the rough draft) do you get?
The venerable Paul Rand said this much better than I ever would.
Good ideas rarely come in bunches. The designer who voluntarily presents his client with a batch of layouts does so not out prolificacy, but out of uncertainty or fear.
I’ll take into account your content, your target audience, and the function your site will serve — and then I’ll blend all of these into the best way I feel it can be presented. Will it be perfect the first time? Doubtful, but refinement is part of the process, and some of that is going to be based on your feedback. As far as how many changes, that’s hard to quantify because a change could be anything. This usually isn’t a big deal as I expect a certain amount of changes, but we’ll set some guidelines in the budget.
How will comps be presented?
I design in the browser, you’ll see your evolving site on a temporary, password-protected server (usually dev.yoursite.com). Design is no longer static — it’s going to be a different bird on your phone, your iPad, your laptop, and your external monitor. You’re not going to get a good idea of how things work unless you see it working. Furthermore, I don’t believe in doing one, magically perfect comp right off the bat, it will continue to change (and improve) throughout the process.
Am I interested in (your project here)?
It’s not always the project, it’s half project and half people. I’ve been struggling with a good way to explain this for some time. As usual, someone smarter than me has said it much better than I could have.
How to Get a Designer
is a fantastic article and worth the seven minute read.
I honestly view every site and every client as an individual, I don’t have a one-size-fits-all approach. If you’re really curious, let’s just chat.